When I started my private physiotherapy clinic, Essex Coast Physio, I felt the pressure most clinic owners know all too well — long hours, constant hustle, and the anxiety of not knowing where the next patient would come from. There was the constant stress of knowing the clinic’s cash flow was just enough to cover monthly expenses — with the added fear of how I’d manage the tax bill or deal with any unexpected costs that cropped up. It felt like walking a financial tightrope every month.
But everything changed when I shifted my focus from “more appointments” to better strategy.
By deeply understanding what my patients truly needed — and creating premium services that solved those problems — I was able to build a business that didn’t just survive, but thrived.
Within just 2.5 years, I scaled from a solo practitioner to running a fully booked clinic supported by a team of five employees — including three physiotherapists and two managerial/support staff. Together, we created a premium client experience that generated consistent results, over 200+ 5-star Google reviews, and repeat business — all while the clinic earned me a passive income. I now focus on running my business, prioritising my wife & children, playing golf, and travelling.
How?
• I identified and marketed specifically to patients who valued expert care and were willing to pay for quality.
• I built a strong community of clients who left 5-star Google reviews, referred their friends and family, and returned again and again.
• Our messaging positioned our services not as a commodity, but as something that was essential for our patients to live the life they truly wanted — transforming the way they viewed their health and our role in it.
Now, I coach other healthcare business owners to do the same.
Whether you want to maximise profit from the patients you already have, confidently price your services at a premium, or finally fix your patient flow — I’ll show you how to build a business that works for you, not the other way around.
Let’s make next month your most profitable yet.